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Anthropic rolls out $200 subscription
ALSO: Verizon saw a 40% sales increase with Google’s Gemini assistant
Algot Persson
April 09, 2025
In Today’s Issue:
Anthropic rolls out $200 subscription
Verizon saw a 40% sales increase with Google’s Gemini assistant
Read time: 3 minutes
Anthropic rolls out $200 subscription
Anthropic has launched Claude Max, a new subscription plan for its AI chatbot, designed to cater to power users seeking higher usage limits and priority access to the company's latest AI models. Available in two options, the $100-per-month plan offers 5x the usage limits of Claude Pro, while the $200-per-month tier delivers 20x the limits. The $200 price point is seen in competitors such as OpenAI’s $200 ChatGPT Pro, and is seen as a strategy to drive revenue.
Anthropic’s leadership has hinted that even more expensive options could be on the horizon, with possible premium tiers if user demand justifies it. The company is also tapping into new revenue streams, including a Claude for Education program tailored for universities.
While the company declined to disclose subscription figures, Claude 3.7 Sonnet, Anthropic’s first reasoning model, has already sparked significant demand, particularly due to its advanced capabilities in providing more reliable answers.
How much do you spend monthly on AI? |
Claude
AI Model | Subscription/Token Pricing |
|---|---|
Claude 3.7 Sonnet | Input: $3.00 per million tokens, Output: $15.00 per million tokens |
Claude 3 Opus | Input $15.00 per million tokens, Output: $75.00 per million tokens |
Claude 3.5 Haiku | Input: $0.8 per million tokens, Output: $4.00 per million tokens |
Claude Pro | $20 per month / Provides priority access and higher usage limits |
Claude Max | $100 per month (5x usage limits), $200 per month (20x usage limits) / Offers priority access to new features and models. |
✅ Paywalled Content
✅ Discount on tools (+$1,000 value)
✅ Future discounts
✅ Extra Resources (+$500 value)
✅ Midjourney Course (+$800 value)
✅ 15% off AI Automation course (+$750 discount)
Verizon saw a 40% sales increase with Google’s Gemini assistant
Verizon has reported a nearly 40% increase in sales after integrating Google's Gemini-powered AI assistants into its customer service operations. These AI tools helped agents provide faster resolutions and focus more on sales, without reducing headcount.
Launched in July 2024 and fully deployed by January 2025, Verizon's AI assistant provides real-time guidance to customer service agents, helping them deliver the right answers to queries while allowing them to transition smoothly into sales roles. Sampath Sowmyanarayan, CEO of Verizon's consumer group, shared that this approach is part of their ongoing "reskilling" effort, turning customer service agents into sales agents in real time.
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